This post is deeply inspired by the BBC series, Sherlock. Not only is the show one of better shows you’ll find, the wardrobe and styling is just as good. So good in fact that it sent me looking for the black jacket that John Watson wears. Initially, I thought it was a Barbour. But I arrived at Sherlockology, a dedicated fan site with a section dedicated to the wardrobe.
First, every heavily styled show needs this. And second, while the jacket turned out to be Haversack, in the perusing of the show’s other clothing suppliers, I came across Albam clothing—a brand I’d never heard of before.
This British clothing company provides the perfect sort of old worldliness and tradition with some new world styling. The brand is barely six years old, but its mentality stems back to the motto of creating “modern crafted clothing.” Inspiration comes from the tale of Bernd and Hilla Becher, a married couple who traveled across the U.K. documenting and photographing the industrial workers from factories to coal mines. The concern and care for the workers in those industries are reflected in the products they produce.
Looking over their catalog, they feel similar to Norse Projects or Unis. Crafting simple items with a signature style and craftsmanship; the colors remain neutral and patterns subdued. My favorite items are the sweaters and outerwear. The reversible car coat is top notch and the different variations of blazers/travel jackets are all great layering pieces. None of Albam’s items are overly expensive either and the sales include sizes that aren’t just tiny or humongous.
Most of Albam’s items carry a unique, U.K. look to them that’s hard to put your finger on. But the image of a fog-soaked moor with a variety of large rocks in the background and a heavy tweed jacket the only layer fighting off the elements comes to mind. And while Albam is a young company, it seems their roots are firmly planted. You can keep up with regular Albam happenings on the brand’s blog.